Editorials by Anthony Green

^ Closing the Sale published: 2011-07-26 14:35:00

This morning at the City Club's "City Business Group" we discussed the concept of closing a sale. During the discussion, Spencer South from Southern Environmental mentioned he knew of 60 different method for closing a deal. I took it as a challenge to find the 60 different methods.

Here is a list of some of the types of closing techniques. (Note most of this list is taken from ChangingMinds.org)

  1. 1-2-3 Close - close with the principle of three.
  2. Adjournment Close - give them time to think.
  3. Affordable Close - ensuring people can afford what you are selling.
  4. Alternative Close - offering a limited set of choices.
  5. Artisan Close - show the skill of the designer.
  6. Ask-the-Manager Close - use manager as authority.
  7. Assumptive Close - acting as if they are ready to decide.
  8. Balance-sheet Close - adding up the pros and the cons.
  9. Best-time Close - emphasize how now is the best time to buy.
  10. Bonus Close - offer something special to clinch the deal.
  11. Bracket Close - make three offers - with the target in the middle.
  12. Calculator Close - use calculator to do discount.
  13. Calendar Close - put it in the diary.
  14. Companion Close - sell to the person with them.
  15. Compliment Close - flatter them into submission.
  16. Concession Close - give them a concession in exchange for the close.
  17. Conditional Close - link closure to resolving objections.
  18. Cost of Ownership Close - compare cost over time with competitors.
  19. Courtship Close - woo them to the close.
  20. Customer-care Close - the Customer Care Manager calls later and re-opens the conversation.
  21. Daily Cost Close - reduce cost to daily amount.
  22. Demonstration Close - show them the goods.
  23. Distraction Close - catch them in a weak moment.
  24. Doubt Close - show you doubt the product and let them disagree.
  25. Economic Close - help them pay less for what they get.
  26. Embarrassment Close - make not buying embarrassing.
  27. Emotion Close - trigger identified emotions.
  28. Empathy Close - empathize with them, then sell to your new friend.
  29. Empty-offer Close - make them an empty offer that the sale fills.
  30. Exclusivity Close - not everyone can buy this.
  31. Extra Information Close - give them more info to tip them into closure.
  32. Fire Sale Close - soiled goods, going cheap.
  33. Future Close - close on a future date.
  34. Give-Take Close - give something, then take it away.
  35. Golden Bridge Close - make the only option attractive.
  36. Handover Close - someone else does the final close.
  37. Handshake Close - offer handshake to trigger automatic reciprocation.
  38. Humor Close - relax them with humor.
  39. Hurry Close - go fast to stop them thinking too much.
  40. IQ Close - say how this is for intelligent people.
  41. Minor points Close - close first on the small things.
  42. Never-the-best-time Close - for customers who are delaying.
  43. No-hassle Close - make it as easy as possible.
  44. Now-or-never Close - to hurry things up.
  45. Opportunity Cost Close - show cost of not buying.
  46. Ownership Close - act as if they own what you are selling.
  47. Price-promise Close - promise to meet any other price.
  48. Puppy Close - acting cute to invoke sympathy and a nurturing response.
  49. Quality Close - sell on quality, not on price.
  50. Rational Close - use logic and reason.
  51. Repetition Close - repeat a closing action several times.
  52. Retrial Close - go back to square one.
  53. Reversal Close - act as if you do not want them to buy the product.
  54. Save-the-world close: - buy now and help save the world.
  55. Selective-deafness Close - respond only to what you want to hear.
  56. Shame Close - make not buying shameful.
  57. Shopping List Close - tick off list of their needs.
  58. Similarity Close - bond them to a person in a story.
  59. Standing-room-only Close - show how others are queuing up to buy.
  60. Summary Close - tell them all the things they are going to receive.
  61. Testimonial Close - use a happy customer to convince the new customer.
  62. Thermometer Close - they score out of ten, you close gap.
  63. Think About It Close - give them time to think about it.
  64. Treat Close - persuade them to 'give themselves a treat'.
  65. Trial Close - see if they are ready for a close.
  66. Valuable Customer Close - offer them a special 'valued customer' deal.
  67. Ultimatum Close - show negative consequences of not buying.
  68. Yes-set Close - get them saying 'yes' and they'll keep saying 'yes'.

Over the next few weeks I will explore how you can use each of these techniques to close a deal involving a commodity, a product, a service or an experience.