| Editorials by Anthony Green |
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^ Closing the Sale |
published: 2011-07-26 14:35:00 |
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This morning at the City Club's "City Business Group" we discussed the concept of closing a sale. During the discussion, Spencer South from Southern Environmental mentioned he knew of 60 different method for closing a deal. I took it as a challenge to find the 60 different methods.
Here is a list of some of the types of closing techniques. (Note most of this list is taken from ChangingMinds.org)
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1-2-3 Close - close with the principle of three.
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Adjournment Close - give them time to think.
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Affordable Close - ensuring people can afford what you are selling.
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Alternative Close - offering a limited set of choices.
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Artisan Close - show the skill of the designer.
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Ask-the-Manager Close - use manager as authority.
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Assumptive Close - acting as if they are ready to decide.
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Balance-sheet Close - adding up the pros and the cons.
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Best-time Close - emphasize how now is the best time to buy.
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Bonus Close - offer something special to clinch the deal.
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Bracket Close - make three offers - with the target in the middle.
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Calculator Close - use calculator to do discount.
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Calendar Close - put it in the diary.
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Companion Close - sell to the person with them.
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Compliment Close - flatter them into submission.
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Concession Close - give them a concession in exchange for the close.
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Conditional Close - link closure to resolving objections.
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Cost of Ownership Close - compare cost over time with competitors.
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Courtship Close - woo them to the close.
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Customer-care Close - the Customer Care Manager calls later and re-opens the conversation.
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Daily Cost Close - reduce cost to daily amount.
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Demonstration Close - show them the goods.
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Distraction Close - catch them in a weak moment.
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Doubt Close - show you doubt the product and let them disagree.
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Economic Close - help them pay less for what they get.
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Embarrassment Close - make not buying embarrassing.
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Emotion Close - trigger identified emotions.
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Empathy Close - empathize with them, then sell to your new friend.
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Empty-offer Close - make them an empty offer that the sale fills.
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Exclusivity Close - not everyone can buy this.
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Extra Information Close - give them more info to tip them into closure.
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Fire Sale Close - soiled goods, going cheap.
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Future Close - close on a future date.
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Give-Take Close - give something, then take it away.
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Golden Bridge Close - make the only option attractive.
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Handover Close - someone else does the final close.
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Handshake Close - offer handshake to trigger automatic reciprocation.
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Humor Close - relax them with humor.
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Hurry Close - go fast to stop them thinking too much.
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IQ Close - say how this is for intelligent people.
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Minor points Close - close first on the small things.
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Never-the-best-time Close - for customers who are delaying.
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No-hassle Close - make it as easy as possible.
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Now-or-never Close - to hurry things up.
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Opportunity Cost Close - show cost of not buying.
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Ownership Close - act as if they own what you are selling.
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Price-promise Close - promise to meet any other price.
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Puppy Close - acting cute to invoke sympathy and a nurturing response.
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Quality Close - sell on quality, not on price.
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Rational Close - use logic and reason.
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Repetition Close - repeat a closing action several times.
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Retrial Close - go back to square one.
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Reversal Close - act as if you do not want them to buy the product.
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Save-the-world close: - buy now and help save the world.
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Selective-deafness Close - respond only to what you want to hear.
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Shame Close - make not buying shameful.
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Shopping List Close - tick off list of their needs.
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Similarity Close - bond them to a person in a story.
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Standing-room-only Close - show how others are queuing up to buy.
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Summary Close - tell them all the things they are going to receive.
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Testimonial Close - use a happy customer to convince the new customer.
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Thermometer Close - they score out of ten, you close gap.
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Think About It Close - give them time to think about it.
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Treat Close - persuade them to 'give themselves a treat'.
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Trial Close - see if they are ready for a close.
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Valuable Customer Close - offer them a special 'valued customer' deal.
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Ultimatum Close - show negative consequences of not buying.
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Yes-set Close - get them saying 'yes' and they'll keep saying 'yes'.
Over the next few weeks I will explore how you can use each of these techniques to close a deal involving a commodity, a product, a service or an experience.
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